Carefully study which topics a journalist covers and find a gap in their content for you to fill. Don’t pitch your biscuit listicle to a hardware review website. We don’t need to bang on about the fact we need to be selective about our journalists 80% of publishers decline a pitch because of its irrelevance. Oh and by the way, that white noise is constantly getting louder.
They’re under pressure to generate clicks and views, so your story needs to stand out from the white background noise. Ask yourself, is a listicle titled ‘Top 8 Biscuit Bakeries in the Northern Hemisphere’ interesting for a journalist? Well, you might catch the odd sweet-toothed one out… but generally, no. So what do journalists care about? They care about exclusive content, engagement, and an article going viral. but journalists don’t care about any of these things. Most likely, they’re increased website traffic, strong backlinks, new customers through your door, and increased brand awareness. What do you want from a PR campaign, and does it align with what the journalist wants?įirstly, let’s set out the goals you want to score from your PR campaign. I think it’s fair to say… Bill Gates knows a thing or two about business.
#PITCHPERFECT MEDIA HOW TO#
If we can teach each other how to think like journalists… that’s priceless.īill Gates once said " if I was down to my last dollar, I’d spend it on Public Relations". As a community, we need to develop a culture of sharing hints, tips, and experience we need to win those all important publications. It’s important that we address getting our pitch right, so when launching a product, we get the media coverage it deserves. I could happily go on to write another article about how sales automation can save your business, alas I won’t.
As a public relations manager, there’s no tougher audience than a journalist.
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